The Business Analytics (BUAN) major, housed in the Department of Decision and Technology Analytics (DATA), prepares students with cutting-edge knowledge and skill sets that will enable them to be competitive in the rapidly growing field of business analytics, by focusing on using technological tools to extract, integrate, visualize, analyze, and interpret data to support business decision making. This program, and the certificate program, will provide students with a strong training in applied data and analytics skills which allow them to turn raw data into value for a business.
These skills can be applied in a broad range of functional areas and industries including management, marketing, operations, financial services, healthcare, and more. Career opportunities for BUAN majors include: business analyst, data analyst, research analyst, analytics consultants, risk analysts, and more.
College of Business Undergraduate Programs Office: businessundergrad@lehigh.edu
Haoyan Sun, Assistant Professor: has517@lehigh.edu
